This spot for AT&T shows the evolution of the communications network from the invention of the phone to the advent of the switchboard and then more sophisticated hubs all the way through to today where individual networks or as this ad is titled, “Your Network” has come into being. The mobile lifestyle is facilitated by “your network,” keeping you connected to your family, friends and other people of personal and professional importance.
Frederic Planchon of Anonymous Content directed this commercial for BBDO New York and Atlanta.
Credits
Client AT&T Agency BBDO New York and Atlanta David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative director; Rob Munk, Mark Voehringer, group creative directors; Allison Baker, associate creative director; Farley Katz, sr. copywriter; Kristin Clark, jr. art director; Matt Low, jr. copywriter; David Rolfe, head of integrated production; Julie Collins, group executive producer; Dan Blaney, executive producer; Melissa Chester, music producer. Production Anonymous Content Frederic Planchon, director; Chris Blauvelt, DP; Eric Stern, exec producer; Bridgitte Pugh, line producer; Richard Bridgland, production designer; Todd Thompson, 1st assistant director; April Napier, wardrobe stylist. Sound Design Brian Emrich, sound designer. Music Alexandre Desplat, composer. Original Score: “Circles” Audio Post Sonic Union Steve Rosen, mixer. VFX The Mill Gavin Wellsman, VFX supervisor/shoot supervisor/lead Flame; Sean Costelloe, sr. executive producer/head of production; Bugs Russell, sr. producer; Mike Pullan, finishing producer; Fergus McCall, colorist; Nate Seymour, color assist; Natalie Westerfield, color producer; Mark Youngren, shoot supervisor; Jimmy Bullard, Christoph Schroer, Chris Sonia, Theo Maniatis, Brandon Danowski, Kieren Hanrahan, Flame; Andres Egugiren, Yong Chan Kim, Corey Langelotti, Taner Besen, CG; Testsuro Mise, Damien Bastelica, design. Editorial Work Editorial Neil Smith, editor; Erica Thompson, exec producer. Motion Graphics Squad47
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
