In this spot titled “I’m Back,” Kirstie Alley returns to the set of the popular TV show “Cheers,” to show off her weight loss to former cast members Norm (George Wendt) and Cliff (John Ratzenberger).
Directed by Rudi Schwab of Humble, the commercial is part of the “2016 A Moment Can Change Your Life” campaign from ad agency LRXD Denver.
Client Jenny Craig Agency LRXD Denver Kelly Reedy (CEO), Erik Kiker (chief strategy officer), chief creative officers; Mandy Stevens, associate creative director; Kristen Del Calzo, integrated producer. Production Humble TV Rudi Schwab, director; Eric Berkowitz, Persis Koch, Shannon Lords, exec producers; Chris Spanos, head of production; Dana Discordia, line producer; Dana Eudaily, production supervisor; Pascal Lebegue, DP. Postproduction Humble TV Editorial Idolum, Denver Robin Schmachtenberger, editor. Music Audio Network and APM. Sound Design Rocky Mountain Recorders
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
