This 30-second movie-style trailer TV commercial for Booking.com depicts the epic travel possibilities 2016 holds. It’s part of Wieden+Kennedy Amsterdam’s “Turn resolutions into reservations” campaign that drives consumers to www.best2016ever.com where they can take action with the Resolution Translator, a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight when you can lose weight and then commit to show off your hot new bod at an exotic beach resort destination?
Camille Herren of production house Brenninkmeijer & Isaacs directed the “Best 2016 Ever” spot. The campaign rolls out across the U.S. and U.K.
Credits
Client Booking.com Agency Wieden+Kennedy Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; Genevieve Hoey, Sean Condon, creative directors; Jeffrey Lam, art director; David Neevel, copywriter; Joe Togneri, head of broadcast production; Kelsie van Deman, director of interactive production; Chayenne de Witte, broadcast producer; Matthew Ravenhall, interactive producer; Emma Wiseman, strategic planner; Joe Burrin, head of design, Thomas Payne, designer; Jackie Barbour, Stacey Pruden, project managers. Production Brenninkmeijer & Isaacs Camille Herren, director; Marc de Meijer, DP; Yvonne Knook, producer; Jelani Isaacs, exec producer. Editorial W+K Amsterdam Quentin van den Bossche, editor. Postproduction Glassworks Amsterdam Morten Vinther, Flame lead; Kyle Obley, Flame, Hugo Rodriquez, Flame assist; Matt Hare, grading; Jane Bakx, producer. Music Amp Amsterdam Song Epic: “Hunger Resolutions” Audio Post Alex Nicholls-Lee, sound designer/mixer; Mirjam Gevers, Ben Tomlin, studio producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
