NBCUniversal’s comedy video streaming service Sesso launches next month and L.A. agency Battery was enlisted to deliver the first laugh. Battery created a teaser campaign with the tagline “You Get It,” featuring a spot titled “I See Funny People” depicting a world gone crazy with comedy.
The work is based on a simple premise. Once you’ve seen quality comedy, you can’t unsee it. And no matter how hard our male protagonist in “I See Funny People” tries to escape, he can’t. Whether it’s the “Crushing your head” skit from Kids In The Hall or Saturday Night Live’s “Dick In The Box,” good comedy stays with you. These classic comedy moments are referenced in the one-minute plus video along with about a dozen other classic comedy scenes. Can “You Get It” and identify all of them?
Phil Joanou of MJZ directed the video which broke last weekend on Saturday Night Live. The piece will air next month on Sunday Night Football, The Tonight Show Starring Jimmy Fallon and other comedy and mainstream primetime programming.
Credits
Client NBCUniversal Evan Shapiro, EVP, digital enterprises; Patricia Parra Hadden, sr. VP, digital enterprises; Karene Tropen, director, content & branding, digital enterprises; Christianne Enos, sr. marketing coordinator, digital enterprises. Agency Battery Philip Khosid, chief creative officer; Anson Sowby, CEO; Chris Hepburn, chief production officer; Raymond Hwang, creative director/copywriter; Bernie O’Dowd, creative director/art director; Philip Ser, director of strategy; Judy Gotten, executive producer; Jessica Pezzullo, planning director; Mackenzie Busch, associate producer. Production MJZ Phil Joanou, director; Steven Petitteville, DP; Paul Manix, producer. VFX Timber Editorial Beast Paul Norling, editor. Music Coleman Zurkowski, composer. Audio Post Lime Studios Loren Silber, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
