Directed by Terri Timely, the spots take a hilariously realistic approach to pre-roll ads, halting the action in the first few seconds to poke fun at the fact that few viewers stick around to see what happens next. GEICO “Unskippable: Family” finds an enthusiastic family sitting down to dinner when they all freeze after the mom delivers the first line, with the voiceover noting “You can’t skip this GEICO ad, because it’s already over.” The group remains frozen in the background as the family dog climbs onto the table, helping himself to several plates of spaghetti.
Credits
Client: Geico; Vice President, Marketing: Ted Ward; Manager, Broadcast Production and Agency Relations: Amy Hooks; Marketing Buyers: Katherine Kalec, Brighid Griffin; Marketing Coordinator: Thomas Perlozzo; Agency: The Martin Agency, Richmond, Va.; Chief Creative Officer: Joe Alexander; Senior Vice Presidents, Group Creative Directors: Steve Bassett, Wade Alger; Vice President, Associate Creative Director: Neel Williams; Associate Creative Director: Mauricio Mazzariol; Vice President, Executive Producer: Brett Alexander; Broadcast Producer: Liza Miller; Junior Broadcast Producer: Coleman Sweeney; Business Affairs Supervisor: Suzanne Wieringo; Senior Integrated Production Business Manager: Amy Trenz; Financial Manager: Monica Cox; Senior Vice President, Group Account Director: Brad Higdon; Account Supervisor: Josh Lybarger; Account Executive: Allison Hensley; Senior Project Manager: Karen McEwan; Production Company: Park Pictures; Director: Terri Timely; Executive Producers: Justin Pollock, Jackie Kelman Bisbee; Line Producer: David Lambert; Editorial Company: Whitehouse Post; Editor: Caleb Hepler; Executive Producer: Kristin Branstetter; Producer: Jojo Scheerer; Telecine: Co3; Colorist: Tim Mascik; Post Facility: Running With Scissors; Flame Artist: Chris Hagen; Executive Producer: Scott Friske; Senior Producer: Cheryl Lage; Music: APM; Audio Post; Company: Rainmaker Studios; Engineer, Mixer: Jeff McManus
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Video Tags:GEICO UnskippablePark Pictures
Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
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