Fun and finance come together for the holidays with PNC Banks construction of the world’s first life-size bank branch made of real gingerbread. The PNC Gingerbread Branch was open to the public from December 4-6 at Penn’s Landing in Philadelphia and serves as home to this year’s PNC Christmas Price Index, an annual financial report that calculates the price of each gift in the classic carol “The Twelve Days of Christmas.”
Inside the Gingerbread branch, visitors learned about the gifts and their prices from 12 beautiful building columns meticulously crafted by expert pastry chefs at Bredenbeck’s Bakery in Philadelphia. Regular bank business was also conducted and services were rendered at the branch. For those who couldn’t visit in person, an augmented reality tour is available online.
The SHOOT ScreenWork entry for this sweet initiative is a behind-the-scenes “baking of” film that chronicles what it took to bring the Gingerbread Branch to fruition. The film was directed by Jeff Morgan via NY-based production house Steelhead.
Credits
Client The PNC Financial Services Group Agency Deutsch Kerry Keenan, chief creative officer; Jeremy Bernstein, group creative director; Alex Avis, sr. art director; Justin Lee, sr. copywriter; Aliza Adam, interactive design director; Brian Gartside, associate design director; Juan Carlos Pagan, design director; Lynne Yun, designer & illustrator; Alex Miller, interactive designer; Joe Calabrese, director of integrated production; Sarah Manna, director of art & experiential production; Suzanne Molinaro, director of digital production; Josh Deitel, integrated producer; Kamran Aslam, director of technology; Michael Nicosia, associate technology director; Jeff Denton, Ryan Moylan,k developers; Matt Severin, lead motion designer; Dan Machlin, lead experience architect; Priscilla Osredkar, UX designer; Charles Hailey, QA engineer; Clara Kim, director of project management; Jessica Yin, sr. social strategist; Gurbani Chadha, social content manager; Christina Diaz Borda, social copywriter; Katie Casares, social project manager. Event Production TH Productions, NYC Design Development & Fabrication Design Compendium, Brooklyn, NY Bakery Bredenbeck’s Bakery, Philadelphia Film Production Steelhead, NYC Jeff Morgan, director; Pete Slife, DP/editor; Aaron Schillinger, editor.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
