Jonathan Nowak of 8th Street Productions directed this cinema spot titled “World” for Presbyterian Health Plan which opens as if we’re watching a scene from a movie or a trailer promoting that film. We then find that we’ve been taken inside a patient’s interactive video visit with a doctor. This online connection with a doctor can take the drama out of healthcare–even though you wouldn’t know it by judging from the patient’s behavior.
“The misdirection of each scenario was a bit tricky to dial-in as we wanted audiences to believe they’re watching an actual film,” said Nowak. “Working with the talent on these was an absolute blast as we had to focus on creating emotional situations that could shift into the comedy realm.“
The spot is one of three in a cinema campaign helmed by Nowak for Albuquerque, New Mexico-based agency 3 Advertising. “World” and two other spots are being screened in Albuquerque-area movie theaters.
CreditsClient Presbyterian Health Plan Agency 3 Advertising, Albuquerque, NM Sam Maclay, creative director/partner; Jason Rohrer, sr. writer; Zak Rutledge, art director; Chris Moore, strategic director/partner. Production 8th Street Productions Jonathan Nowak, director; TJ Schwingle, DP; Steve DeVore, exec producer; Maria Carrera, producer. Editorial ditch, Minneapolis Brody Howard, creative editor; Leah Rodgers, sr. producer; Matt Collings, colorist/VFX artist.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More