In this long-form spot directed by Wayne McClammy of Hungry Man for Old Navy and agency Chandelier Creative, Julia Louis-Dreyfus and Silicon Valley’s Kumail Nanjiani are amateur partners in crime, ransacking Snoop Dogg’s house, holding him hostage in an attempt to steal $1 million.
However, we learn that the entire break-in could have been avoided our would-be criminals went to Old Navy, where the store is giving away $1 million to a lucky customer.
Client Old Navy Agency Chandelier Creative Richard Christiansen, Lena Kuffner, creative directors; Sara Fisher, executive producer; Gulshan Jaffery, producer; Camilla Rothenberg, production coordinator; Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Dan Duffy, exec producers; Dave Bernstein, line producer; Phedon Papamichael, DP. Editorial Final Cut Patrick Coleman, Crispin Struthers, editors; Suzy Ramirez, head of production; Mackenzie Alexander, producer. Postproduction Color Collective Alex Bickel, Mike Howell, colorists; Claudia Guevara, exec producer. Audio Post Sonic Union Mike Marinelli, mixer. VFX Significant Others Alek Rost, finishing producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
