For client Stove Top Stuffing, CP+B has introduced the Artisanal Hipster Pilgrim, a millennial who is rebelling against that ideology that stuffing should only be consumed on Thanksgiving. Videos featuring the pilgrim are rolling out on Facebook and the character has been posting through his own Instagram handle.
In this video titled “Off the Menu,” our erstwhile Hipster Pilgrim serves a side dish of stuffing at a restaurant and in the process interrupts a couple on a dinner date. The pilgrim doesn’t even work at the eatery but feels the need to spread the stuffing around–even if the customers haven’t ordered it.
Chris Woods directed via Hungry Man.
Credits
Client Stove Top Stuffing Agency CP+B Ralph Watson, VP, chief creative officer; Adam Chasnow, VP, executive creative director; D’Arcy O’Neill, Adam Calvert, creative directors; Tyler Gonerka, sr. art director; Emily Salas, sr. copywriter; Jessica Decter, art director; Samantha Mindich, copywriter; Kate Hildebrant, VP, director of video production; Deb Drumm, VP, executive integrated producer; Jamie Slade, integrated producer. Production Hungry Man Chris Woods, director; Marten Tedin, DP; Darrin Ball, line producer; Mino Jarjoura, exec producer. Editorial The Now Corporation, New York Owen Plotkin, editor; Jessica Farmer, assistant editor; Nancy Finn, editorial exec producer; Yomar Augusto, typographer. Audio Post Audio Engine, Phoenix Bob Giammarco, audio engineer. Music JSM Music, New York Joel Simon, executive integrated music producer. Postproduction Plus Productions, Boulder, Colo. Chadwick Shoults, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
