This spot is part of a campaign from DDB Canada Toronto that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price.
To leverage the “small” in small budget, single-monikered director Lewis of production house Suneeva teamed with DDB to create a real looking miniature room and gave it a makeover with CIL Premium applied with mini rollers and brushes, plus a few mini design accents like new pillows and lamps. A little paint can indeed make a big difference.
Credits
Client CIL Premium Paint + Primer Agency DDB Canada, Toronto Cosmo Campbell, chief creative officer; Paul Wallace, executive creative director; David Ross, creative director; Brandon Smith, strategic planning; Liam Johnstone, art director; Frank Macera, sr. copywriter; Lorrie Zwer, sr. producer; Ella Gruber, producer. Production Suneeva, Toronto Lewis, director; Stuart Campbell, DP. Postproduction Rooster Post Production Izzy Ehrlich, editor; Craig Jay, assistant editor. Finishing Fort York Ernie Mordak, online editor; Jason Pererira, online assistant. Audio Boombox Sound Color/Transfer The Vanity Andrew Exworth, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
