Three Xmas tree ornaments become characters who express wonder about what’s inside the holidays in this charming yuletide spot produced by Psyop for Oreo out of The Martin Agency.
Fletcher Moules directed for Psyop.
Credits
Client Mondelēz International Inc./Oreo Agency The Martin Agency Joe Alexander, chief creative officer; Jorge Calleja, executive creative director; Magnus Hierta, David Muhlenfeld, creative directors; Casey Hall, sr. copywriter; BethFujiura, sr. art director; Steve Humble, managing director production & development; Liza Miller, broadcast producer; Rachel Acors jr. producer. Animation Psyop NY Fletcher Moules, director; Luisa Murray, Rich Ping, exec producers; Sanaz Sattari-Tabrizi, producer; Eric Escott, line producer; Jonathan Iwata, VFX supervisor; Julie Jang, 2D supervisor; John Geehreng, Flame artist. (Toolbox: Photoshop, Flash, Nuke Flame) Co-Production Unit + Sofa, Prague Fady Salame, Martin Sobotka, exec producers; Peter Ondrickova, line producer; Tomas Nakvasil, production manager; Anna Budinska, production coordinator. Post Psyop NY Shannon Alexander, exec producer; Andre Araujo, producer; John Geehreng, Flame artist. Color Ntropic LA Marshall Plante, colorist. Music/Audio Post duotone audio group, NY Jordan Lieb arranger; Gio Lobato, producer/engineer; David Leinheardt, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More