As part of celebrating stories of softness and strength, the maker of Angel Soft is continuing to celebrate the untold stories of all kinds of families. This time the campaign out of Deutsch LA introduces us to a pair of grandparents who share their real story about taking responsibility to raise their grandchild. Just in time for Thanksgiving, the video also encourage people to thank those who have impacted their lives in a “grand way” by using the hashtag #GranderThanks.
Eric Kaufman of Steelhead directed the video which is titled “Grander Parents.”
CreditsClient Angel Soft Agency Deutsch LA Pete Favat, chief creative officer, North America; Winston Binch, chief digital officer, North America; Karen Costello, Juan Oubina, executive creative directors; Melissa Langston-Wood, Jamie Levey, David Castellanos, Mariela Rueda, associate creative directors; Vic Palumbo, director of integrated production; Rachel Seitel, executive integrated producer; Tom Meloth, integrated producer; Dave Rocco, music director; Eryk Rich, music supervisor. Production Company Steelhead Eric Kaufman, director; Ted Markovic, exec producer; Jim Brattin, associate producer; Sean Cooley, line producer. Editorial Steelhead Ian Paxton, editor; Ted Markovic, exec producer; Jim Brattin, associate producer. Postproduction Company 3 Dave Hussey, sr. colorist; Ashley McKim, exec producer. VFX Steelhead Austin Meyers, director of visual effects; Ted Markovic, exec producer; Dennis Kang, broadcast motion design director. Music Score A Score Track Title “A Peace We Found” Audio Post Steelhead Chase Butters, mixer; Ted Markovic, exec producer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More