Autism Speaks and the Ad Council have launched a public service campaign out of BBDO New York (Autism Speaks’ creative agency partner) designed to encourage parents to recognize and learn the early signs of autism by visiting www.autismspeaks.org/signs.
The centerpiece :60–which recently debuted on broadcast and cable programming as well as Autism Speaks’ social channels–deploys 3D and stop-motion animation inspired by the story of a child named Jacob and his experience living with autism. Jacob did not speak until he was four years old. The animated scenes communicate the signs of autism through metaphors, including lack of eye contact, sensitivity to light, repetitive behavior and delayed speech. The world featured in this PSA was built from scratch by Lobo Productions, and inspired by elements of interviews with Jacob. As example, some of the featured creatures are reflections of Jacob’s real toys.
Credits
Client Autism Speaks Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative diretor; Mark Anderson, creative director/copywriter; Bianca Guimarães, associate creative director/art director; Whitney Collins, sr. producer; Melissa Chester, executive music producer. Production Lobo Productions, Brooklyn, NY Guilherme Marcondes, director; Loic François Marie Dubois, creative executive producer; Aron Matschulat Aguiar, producer; Alexandre Elaiuy, Vince Vennitti, DPs; Eliza Flores, associate producer; Marcelo Righini, type designer; Carolina Azevedo, digital creative director. (Toolbox: Maya, Nuke) Music/Sound Human New York Audio Post Corey Bauman, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
