Charlotte, N.C.-based agency Luquire George Andrews (LGA) threw down the gauntlet to director Ivan Grbovic of Cap Gun Collective, and he was up to the challenge of infusing fast paced excitement and adventure into a client category–accounting/consultancy firms–otherwise not normally associated with triggering such an adrenaline rush.
In this spot for RSM US LLP, we see a businessman flying through an obstacle course, leaping on top of a moving truck, weaving and dodging all sorts of physical barriers one after another, navigating through a construction sight fraught with pitfalls, even jumping off of a building. Our businessman has to be nimble because the unexpected, often over-the-top obstacles keep coming–akin to what the entrepreneur-type experiences in real life, underscoring the need for the expertise and professional consulting services provided by RSM.
Titled “The Gauntlet,” this commercial was shot in and around Montreal, and edited by Brandon Porter of Whitehouse Post, with design, visual effects and finishing from Carbon VFX.
Credits
Client RSM US LLP Agency Luquire George Andrews (LGA) Steve Dunkley, chief creative officer; Jennifer Jones, group creative director; Jon Cain, associate creative director, art director; Margaret Bond, associate creative director, writer; Heather Haley producer; Stephanie Spicer, director of brand strategy. Production Cap Gun Collective Ivan Grbovic, director/DP; Jason Botkin, exec producer. Production Services Les Enfants Celine Ceillier, exec producer; Jean-Francois Campeau, art director; Perrine Lotiron, stylist; Steven Leblanc, stunts. Editorial Whitehouse Post NYC Brandon Porter, editor; Marcia Wigley, producer; Lauren Hertzberg, Joni Williamson, exec producers. Design/FX/Finishing Carbon VFX, New York Frank Devlin, exec producer; Kieran Walsh, creative director, Flame lead, VFX supervisor; Paul O’Beirne, sr. producer; Leo Nguyen, design director; Max Benjamine, CG artist; Chris Wiseman, Flame artist; Colin Travers, colorist; Joe Scaglione, assistant/tech ops. (Toolbox: Autodesk Flame 2015, Adobe Creative Suite, Cinema 4D, Nuke)Music Barking Owl Kelly Bayett, creative director; Ashley Benton, KC Dossett, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
