Hank Perlman of Hungry Man directed this spot in which a lad can’t understand why his dad keeps Star Wars Kraft Macaroni & Cheese–with boxes featuring faces of Yoda, Darth Vader, R2D2 and C3PO–on a shelf in a room full of Star Wars collectibles. The youngster points out that Mac & Cheese is for eating, not for collecting.
Titled “Can’t Play,” the commercial is part of a campaign from agency CP+B which also includes a digital experience (www.KraftStarWarsRoom.com) where users can explore the room shown in the ad. Tapping on each piece of memorabilia, pulls up additional photos and information.
Credits
Client Kraft Macaroni & Cheese Agency CP+B Ralph Watson, chief creative officer; Adam Chasnow, VP, executive creative director; Ryan Dowling, art director; Chris Potts, copywriter; Kate Hildebrant, VP, director of video production; Annie Turlay, integrated producer; Neylu Longoria, Kelly Olech, content supervisors; Ashley Huehnerfuss, content manager. Production Hungry Man Hank Perlman, director; Eric Steelberg, DP; Caleb Dewart, line producer; Dan Duffy, Kevin Byrne, exec producer. Editorial The Now Corporation, NY Owen Plotkin, editor; Jessica Farmer, assistant editor; Nancy Finn, editorial exec producer. Postproduction Method Studios, NY Steve Morris, lead compositor; Angela Lupo, exec producer; Brad Wood, post producer. Graphics/Animation BUCK, NY Maurie Enochson, exec producer; Nick Ferzich, sr. producer. Audio Post Lime Studios, Santa Monica, Calif. Mark Meyuhaus, audio engineer. Music JSM, NY Joel Simon, executive music producer. Postproduction Company 3, Los Angeles Tim Masick, colorist; Rochelle Brown, sr. producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
