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    Top Spot of the Week: Lance Acord Directs “The Return” For PlayStation’s Star Wars Battlefront

    By SHOOTUpdated:No Comments1358 Views

    Directed and shot by Lance Acord of Park Pictures for agency BBH New York, this holiday spot for client PlayStation speaks to nostalgia, friendship and the gift of imagination through collaborative play. It features a grown man in the confines of his office, gazing nostalgically at a R2-D2 figurine from his childhood, reflecting on fond memories with his best friend sharing adventures through their love of Star Wars. 

    These joyful moments include Lightsaber battles, Halloween in costume as Darth Vader and Yoda, and racing their Star Wars-themed custom bikes. Just as these seem like distant memories of freedom and fantasy, an incredible moment unfurls as the building starts to shake and his friend hovers outside his office window in a X-wing fighter, beckoning him to join. Awakening his sense of imagination, the man becomes a hero, inspired to play once again, as he takes a giant leap onto his awaiting ship to join the rebellion squadron into an epic snow-covered Hoth battle scene. Together with his friend, he steps into the role he was destined to play, to live actively and adventure through Star Wars Battlefront.

    The spot is part of a campaign supporting EA’s highly anticipated PS4 Star Wars Battlefront game, as well as limited edition Star Wars bundle sets (including a Darth Vader-inspired PS 4 system) which will become available on Nov. 17.

    Credits

    Client PlayStation Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Lucas Bongioanni, Marcos Kotlhar, Philip Sicklinger, Alex Booker, creatives; Sarah Watson, chief strategy officer; Kendra Salvatore, strategy director; Kate Morrison, head of content production; Abbie Noon, sr. content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, Justin Pollock, line producers/EPs; Anne Bobroff, head of production; Richard Bridgland, production designer. Production Services Stillking Prague Lars Flegel, production supervisor. Editorial Exile Kirk Baxter, editor; Grant Hall, editor assistant; Carol Lynn Weaver, exec producer; Toby Louie, producer. Sound Design Brian Emerich, sound designer. Audio Sonic Union Steve Rosen, engineer; Justine Cortale, producer. Visual Effects The Mill Verity Grantham, exec producer; Jeremy Moore, sr. producer; Michael Scarcella, producer; Casey Sincic, production coordinator; Christian Neilsen, Nathan Kane, shoot supervision; Kyle Cody, 2D lead artists; Ruben Vandebroek, Joji Tsuruga, 3D lead artists; Fergus McCall, colorist.

    Genre:Comedy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:BBHLance AcordPark Pictures



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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