Because they are basically trapped in high school, teachers have a really unique point of view on teen problems. Teachers have the insight that acne will pass but they will be stuck in high school forever, having to teach "The Scarlet Letter" over and over again, and smell BO all day long.
That’s the crux of this “Teacher Truths” initiative from Droga5 NY on behalf of client Clearasil. Directed by Neal Brennan of Caviar Content, this hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
The program is a humorous way to reassure teens about their acne. By giving real teachers a chance to offer self-deprecating, “real talk” reassurance, Droga5 is looking to create a movement that speaks to teens in an honest way that resonates with them.
CreditsClient Clearasil Agency Droga 5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, group creative director; Sarah Lloyd, copywriter; Mary Dauterman, art director; Rich Greco, design director; Joseph Dasaro, sr. designer; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Topher Lorette, group integrated production manager; Adam Perloff, executive broadcast producer; Jacqueline Omanoff, associate producer; Niklas Lindstrom, head of interactive production; Tasha Cronin, sr. interactive producer; Cliff Lewis, head of art production; Gabrielle Nicoletti, associate social producer. Production Caviar Content Neal Brennan, director; Andrew Wheeler, DP; Michael Sagol, exec producer; Megan Porche, producer. Editorial Mackenzie Cutler Ryan Steele, editor; Zoe Newman, assistant editor; Sasha Hirschfeld, exec producer. Postproduction Ricart and Co. Seth Ricart, colorist; Marcus Landsdell, exec producer. Audio Post Chris Afzal, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More