In a series of humorous videos currently scoring big on YouTube, homegrown hockey stars Sidney Crosby and Nathan MacKinnon spend the day manning a Tim Hortons drive-through window in Dartmouth, Nova Scotia.
Created by JWT Toronto and directed by Jordan Brady via his Canadian affiliate, Cartilage in Toronto (Brady is a principal in U.S. production house Superlounge), the first video, “Drive Thru Rookies With Sid & Nate,” has already topped 1.5 million views and counting.
“Sidney Crosby & Nate MacKinnon didn’t pretend,” Brady said. “They really worked that shift and we shot it. Thanks JWT and Tim Hortons for the opportunity of a lunchtime!”
CreditsClient Tim Hortons Agency JWT Toronto Matt Syberg-Olsen, VP, creative director; Troy Geoghegan, art director; Kyla Galloway, copywriter; Pam Portsmouth, producer. Production Company Cartilage Jordan Brady, director; William Cranor, exec producer; Guy Godfree, DP. Postproduction Married to Giants Geoff Ashenhurst, editor
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More