This online film, titled Imagine the Possibilities, is targeted at parents and makes use of hidden cameras to capture people’s reactions as girls play out situations they imagine in real life. In the end, we see these situations are being played out by girls with their Barbie dolls, returning the brand to its roots and reminding people how play with Barbie helps inspire imagination and confidence.
The campaign was created by BBDO San Francisco, in conjunction with BBDO New York, and marks the first work since BBDO was awarded the Mattel/Barbie business earlier this year. The film was directed by Karen Cunningham of Slim Pictures.
Credits
Client Mattel/Barbie Agency BBDO San Francisco David Lubbars, chief creative officer, worldwide; Matt Miller, Steve Rutter, executive creative directors; Adam Balogh, sr. copywriter; Jason Moussalli, sr. art director; Patti Bott, executive producer; Lisa Christman, sr. producer; Alaina Crystal, sr. planner. Production Slim Pictures Inc. Karen Cunningham, director; Jeff Cutter, DP; Tom Weissferdt, exec producer; Suzie Greene Tedesco, line producer. Edit/VFX No6 Andrea MacArthur, editor; Crissy de Simone, exec producer; Yole Barrera, post producer; Verdi Sevenhuysen, Flame Artist. Post Company 3 Bob Festa, colorist.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
