In support of this year’s Boorito fundraiser (for the Chipotle Cultivate Foundation), Chipotle has produced a companion short film in conjunction with New York based studio, Piro, entitled Endless Line. The humorous film features a customer entering a fictitious fast food restaurant (Cheap-otle) where she discovers what Chipotle would be like if it served traditional fast food rather than cooking by hand. It follows her as she orders from an endless line of workers, each adding a different artificial additive to her meal. Rather than accept her artificially flavored, colored, and processed meal, she questions where the “real” ingredients are. The short video concludes with the line: “Unnecessary additives are creepy.”
Tim Piper of Piro directed Endless Line while also serving as exec producer and a co-writer.
CreditsClient Chipotle Mark Crumpacker, chief creative & development officer; Mark Shambura, director brand marketing; Ryan Murrin, director of advertising; William Espy, brand voice lead; Carly Atto, marketing project manager; Anna Tou, brand design lead. Production Company/Agency Piro Tim Piper, director/executive producer/writer; Daniel Rosenberg, executive producer/writer; Jeff Astrof, writer; Josh Rothfeld, producer; Haley Papageorge, production manager; Christophe Lanzenberg, DP; Matt Duncan, production designer; Mark Kaufman, 1st AD. Postproduction Mike Feldman, editor; Michael Uys, post producer. Postproduction Company 3 Damien Vandercruyssen, colorist. Sound Design/Mixing Color JD Heilbronner, sound designer/mixer. Music Jordan Yeager. VFX Matthew Lincoln, Perry Kroll. Casting Grande Morris
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More