For EA Sports’ Madden NFL 2016 video game, San Francisco-based agency Heat has rolled out The Madden 16 series, the first installment being the pilot. The series features a rag tag team of marionette athletes and celebs.
Production companies are 1stAveMachine and Stoopid Buddy Stoodios with VFX from Ntropic.
Client EA Sports/Madden NFL 2016 Agency Heat, San Francisco Steve Stone, chairman/executive creative director; Warren Cockrel, Anna Rowland, creative directors; Ben Pfutzenreuter, writer; Shawn Raissi, art director; Brian Stanley, producer; Brian Coate, director of content production; Aaron Clinger, director of digital; Sam Renbarger, associate strategy director. Production Companies 1stAveMachine, Stoopid Buddy Stoodios David Brooks (1stAveMachine), John Harvatine IV, Eric Towner (Stoopid Buddy Stoodios), directors; Tarin Anderson, DP; Melinda Nugent, exec producer (1stAve); Melissa Mamane, head of production (1stAve); Kimi Porter, Emily Calderone, line producers; Leigh Kelly, production coordinator; Rick O’Brien, art director; Tommy Keiser, director of digital design; Becky Van Cleve, lead costume designer; Ben Bayouth, lead puppet fabricator; BJ Guyer, Chelsea Bayouth, Blake Bolger, Kate Katz, puppeteers; Ariana Malik, 1st AD; Clayton Baker, editor. Visual Effects Ntropic Nathan Robinson, executive creative director; Steve Zourntos, creative director; James McCarthy, on-set TD; Maya Korenwasser-Bello, Matt Tremaglio, Aaron Vasquez, Flame artists; Pete Clark, Tali Oliver, design animators; Trevor Durtschi, colorist; Emily Avoujageli, producer. Music Beacon Street Studios Andrew Feltenstein, JohnNau, composers; Leslie DiLullo, exec producer/head of production. Audio One Union Eben Carr, Joaby Deal, engineers.
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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