Droga5’s first work for Scion since winning the business earlier this year comes in the form of the “Weird, Right?” campaign highlighting the unique look and personality of the vehicles. Three spots in the campaign embrace Scion’s wonderful quality of weirdness, including an ad titled and starring the “Recently Liberated Car Dealership Tubeman” whom we see behind the wheel.
It’s a good brand of “weird” in the sense that it stands for challenging convention, helping Scion break new ground at an affordable price.
Randy Krallman of Smuggler directed the three-spot package.
Credits
Client Scion Agency Droga5 David Droga, creative chairman; Ted Royer, chief creative officer; Neil Heymann, executive creative director; Lisa Fedyszyn, Jonathan McMahon, associate creative directors; Spencer LaVallee, Ben Bliss, sr. copywriters; Evan Schultz, Jen Lu, sr. art directors; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast; Rob Marmor, producer. Production Smuggler Randy Krallman, director; Nigel Bluck, DP; Carole Hughes, exec producer; Ian Blain, producer. Editorial Mackenzie Cutler Erik Laroi, editor; Brendan Hogan, assistant editor; Sasha Hirschfield, exec producer. Postproduction The Mill Sean Costelloe, exec producer; Georgina Castle, producer; Mikey Rossiter, telecine; Jade Kim, 2D lead artist; Caio Sorrentino, 2D artist; Eric Pascarelli, shoot supervisor. Music Q Department Audio Heard City Eric Warzeca, mixer
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
