Somewhere right now is a kid who will one day grow up and change the world for the better. That kid could be in a village in Africa or the suburbs of Chicago, could travel to another world or help to save this one.

In “The One” from agency m:united, Windows 10 is positioned as an accessible tool that youngsters can tap into so that they can continue to grow and meet their full potential. Shot in Thailand, New York City, Iceland, Morocco, and Namibia, the ad features over two dozen kids doing what they do best–being kids. Some already show potential, some kids not yet. But all represent the wide-eyed enthusiasm, curiosity and sincerity of the next generation.

Erich Joiner of Tool directed “The One.”

Credits

Client Microsoft/Windows 10 Agency m:united Sean Bryan, Tom Murphy, co-chief creative officers; Matt McKay, Priti Kapur, executive creative directors; Trinh Pham, Christina Ta, sr. art directors; David Cliff, director of creative technology; John Ozbay, creative technology; Aaron Kovan, head of integrated production; Erin Jackson, sr. producer; Mal Senecal, producer; Michelle Kiely, global strategy director; Todd Sussman, group strategy director; Priyanka Nigam, strategist. Production Tool of North America Erich Joiner, director; Bob Richardson, DP; Oliver Fuselier, managing director live action/exec producer; Lori Stonebraker, exec producer live action; Jody Ochner, line producer. Editorial NO6 LA Chan Hatcher, editor. Postproduction Method LA Music “I Know It’s True” Ben Talmi

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