CLIENT
The Industry Standard.
PRODUCTION CO.
Morton Jankel Zander,
Los Angeles.
Rocky Morton, director; Jon de Bourman, DP; Jeff Scruton, executive producer/producer. Shot on location in Surrey, England.
AGENCY
TBWA/Chiat/Day, Los Angeles.
Jerry Gentile, creative director; Debra Wittlin, producer; Eric Grunbaum, copywriter; Chris Graves, art director.
EDITORIAL
Venice Beach Editorial,
Los Angeles.
Dan Bootzin, editor; Robb Hoffman, assistant editor.
POST
Company 3, Santa Monica.
Noel Castley Wright, online editor; Mike Pethel, colorist.
VISUAL EFFECTS
Attik, New York.
Paul Driver, design director.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC/SOUND DESIGN
CB & Co., West Los Angeles.
Chris Bell and Andy Snavely, composers/sound designers.
THE SPOTS
Three :30s highlight The Industry Standard’s tagline: "Read it. Learn from it. Don’t let it fall into the wrong hands." "Men’s Room" shows a man sitting on a toilet in a public restroom, reading his Industry Standard. He hears footsteps and winds up eating the magazine, page by page. In "Elevator," a gentleman in a lift stays out of security camera range, even going so far as to spray paint the lens black, as he peruses his Industry Standard. "Cafeteria" features two men exchanging wacky question and answer catch phrases ("Does your wife sleep in the nude?" "Actually she prefers flannel."), to make certain that their copy of The Industry Standard stays between them.
Spots broke May 1.
