“You are the sum of your training.” And to exemplify that point, Droga5 went with star New England Patriots quarterback Tom Brady in this Under Armour spot which shows multiple Bradys going through a daily regimen designed to make him the best football player he can possibly be.
Wally Pfister of RESET directed and shot this spot which continues Under Armour’s “Rule Yourself” campaign.
Client Under Armour Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Alexander Nowak, Felix Richter, creative directors; Sergio Alonso, copywriter; Sebastian Piacentini, art director; Max Friedman, Vignesh Seshadri, jr. art directors; Kathryn Kvas, jr. copywriter; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Samuel Marx, associate broadcast producer. Production RESET Wally Pfister, director/DP; Dave Morrison, managing director; Jeff McDougall, exec producer; James Graves, producer. Editorial Stitch Leo Scott, editor; Vanessa Yuille, assistant editor; Mila Davis, exec producer; Meagen Carroll, head of production. Postproduction/VFX The Mill Sean Costelloe, sr. exec producer/head of production; Nirad Bugs Russell, sr. producer; Gavin Wellsman, VFX supervisor/joint head of 2D; Nathan Kane, VFX supervisor/lead Flame; Wyatt Savarese, VFX supervisor/CG lead; Hitesh Patel, VFX supervisor; Mikey Smith, lead Flame; Emily Bloom, Heather Kennedy, Alex Dreiblatt, Blake Dreury, compositors; Cole T. Clark, CG Massive; Corey Langelotti, Eric Lane, CG artists; Fergus McCall, colorist. Sound Design/Music Q Department Drazen Bosnjak Title: “Charge” Audio Sonic Union David Papa, mixer; Justine Cortale, exec producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
