Production company Papaya recently teamed with BBDO Warsaw and Mercedes-Benz Poland to highlight Mercedes’ work with non-profit organization Mountain Volunteer Search and Rescue (known as GOPR). The :90 spot, directed by Papaya’s Antek Nykowski, includes both Polish- and English-language versions.
Mercedes-Benz Poland is a longtime supporter of GOPR, donating all-terrain vehicles to GOPR’s network of rescue stations throughout Poland, which are maintained by hundreds of volunteers who have made 1,137 rescues over the past year alone. The spots showcase the day-to-day adventures of a GOPR rescuer, played by real-life GOPR volunteer Michał Kucharzewski, amid breathtaking surroundings. Filming took place over three days in the Karkonosze mountains in southwestern Poland; DP Michal Dabal shot on a RED Dragon and also utilized drones for aerial photography.
Credits
Client Mercedes-Benz Poland Agency BBDO Warsaw Kamil Redestowicz, creative director; Mateusz Wójcik, Kamil Kucharczyk, creative team; Bartek Gomółka, planner; Bartosz Okólski, producer. Production Papaya, Warsaw and London Antek Nykowski, director; Kacper Sawicki, Paweł Bondarowicz, exec producers; Sebastian Jurczek, producer; Michal Dabal, PSC, DP; Magda Mikołajczyk, editor. Postproduction Platige Image Sylwia Ślusarczyk, post producer; Justyna Supernak, post supervisor; Piotr Sasim, colorist. Audio Efektura Music “Critical Countdown” by Dimitrijevic
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
