The maintenance capabilities of truck rental, supply chain and fleet management company Ryder are highlighted in this “Project Rebirth” campaign created by CP+B, Miami.
A state-of-the-art truck is put through a gauntlet of destruction inspired by the most thrilling action movies, ending with the final blow of a two ton wrecking ball. After the destruction, the truck was taken to a Ryder service facility where a team of technicians is given 24 hours to fix it. They accomplish the task in a little over 16 hours, proving how Ryder’s teams are ready to solve just about any problem.
Credits
Client Ryder Agency CP+B, Miami Gustavo Sarkis, executive creative director; Matt Davis, Daniel Pradilla, Alvaro Ramos and Jeff Siegel, associate creative directors; Julie Vosburgh, sr. integrated producer. Production Bandito Brothers, Los Angeles Greg Baldi, director; Ryan Slavin, exec producer; Vince Terrazzino, line producer. Production Bankrupt Films, Los angeles Elliot Dillman, director; Rob DeBakey, exec producer; Nicholas Piatnik, DP. Production PLUS Productions, Santa Monica, Calif. Postproduction Method Studios, Santa Monica Editorial PLUS Productions Max Bohichik, editor; Ryan Simpson, assistant editor. Music JSM NY Joel Simon, executive integrated music producer; Mark Petrie, Andrew Prahlow, composers; audiomachine, artist
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
