A fake Saturday night casting call for the most attractive men in Mendoza, Argentina, took them out of circulation so that regular guys could be the center of female attention at local clubs. That was the premise behind a stunt spot for Andes Beer out of agency Del Campo Saatchi & Saatchi in Buenos Aires.
Diego Núñez Irigoyen of production company Agosto directed the spot which lets us in on the prank designed to create “The Fairest Night of All” for average Joes. Several of the hunky guys, though, did indeed end up in the final commercial so their aspirations to be cast in a high-profile piece were actually realized–and so too evidently were the aspirations of guys who benefited from eliminating some of their stiffest competition in the romance department.
CreditsClient AB-inbev/Andes Beer Agency Del Campo Saatchi & Saatchi Buenos Aires Ariel Serkin, Juan Pablo Lufrano, Rafael Santmarina, executive creative directors; Matias Eusebi, Ammiel Fazzari, creative directors; Tobias Tercic, copywriter; Hernan Garcia Dietrich, art director; Mariano Espagnol, head of art; Fernando Lanuza, sr. art director; Adrian Aspani, chief producer. The Lovemarks Company Julia Calabria, Juan Manuel Cuervo, producers. Production Agosto Diego Núñez Irigoyen, director; Luli Kramer, exec producer; Chula D’amico, producer. Martin Bendersky, DP; Soledad Belda, chief producer. Postproduction Che Revolution Post Andres Boero, editor; Eric Bonzon, postproduction coordinator; Alejandro Armaleo, colorist.
Quantas, Creative Agency Convicts, Director Justin McMillan Bring Us “Australia in the Sky”
For the first time in a decade, Qantas has unveiled a brand campaign in the North American market as demand for travel between the U.S. and Australia continues to grow.
Academy Award-nominated writer, producer and director Baz Luhrmann and four-time Academy Award-winning costume and production designer Catherine Martin act as creative consultants and ambassadors for the campaign, titled “Australia in the Sky,” which features Qantas crew alongside an all-star cast of Australian talent including actor and model Charlee Fraser and model Jess Hart.
The campaign lands as Qantas celebrates 70 years of flying to North America this year and continues to invest in new aircraft and routes servicing the U.S., including Project Sunrise non-stop flights which are expected to take-off between Sydney and New York in 2026.
Filmed at Qantas’ Los Angeles hangar onboard an A380 aircraft, the campaign also features scenes from famous locations around Australia including Sydney’s iconic Bondi Beach and a flyover of Sydney Harbor, as well as Melbourne’s Federation Square and the Great Barrier Reef.
Qantas tapped creative agency Convicts to develop the concept and creative for the campaign, which is directed by Australian director Justin McMillan.
“Sharing the spirit of Qantas with our mates in the U.S.--and around the world--has always been a dream of ours,” said Pete Maiden, founder and CEO of Convicts. “Qantas isn’t just a national favorite down under, the airline brings the Aussie energy to life on their flights with the little touches of magic--from the menu to the staff to the overall energy on the plane--that we captured and amplified in our ‘Australia in the Sky’ campaign. When we approached the Aussie creative... Read More