This animated fable illustrates the value of asking questions, as we see a lad who benefits from deploying a question mark literally as a tool to help him along in life’s daily adventures.
Elliot Lim directed the piece for Charles Schwab Corporation which is titled “The Boy Who Asked Questions.” The animation is appearing at Schwab-sponsored outdoor film events.
To find the sweet spot between classic storybook drawings and something more modern, Lim created an illustrative animation that’s elegant, emotive, and deceptively simple. “I wanted to make sure the animation served the story, not distract from it,” explained Lim. “The execution needed to match the illustration style–no frills but smooth and precise.”
Credits
Client Charles Schwab Paul Cuneo, Julie Garner, creative directors; Lisa Mueller, digital creative director. Production/Design/Animation/VFX Not To Scale Elliot Lim, director and design; Lauren Farrell, Katrina Lofaro, producers; Mark Airs, design; Blake Patrick, Jessica Milazzo, Tim Beckhardt, cel animation; Aaron Kemnitzer, Tyler Wergin, After Effects. (Toolbox: Photoshop, After Effects, Flash) Production TOT Industries, San Anselmo, Calif. Nina Rappaport Rowan, producer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
