Under Armour rolled out its “Rule Yourself” marketing campaign with an “Anthem” spot featuring American Ballet Theatre principal dancer Misty Copeland, golf champion Jordan Spieth and NBA MVP Stephen Curry. Directed and shot by Oscar-winning cinematographer (Inception) Wally Pfister of production house RESET for agency Droga5, New York, the commercial shows Curry, Copeland and Spieth multiplied before our eyes, becoming an army of synchronized athletes, completing rep after rep, relentlessly practicing the skills that set them apart.
The impactful visuals underscore that you are the sum of all your training.
Visual effects house on the spot was The Mill.
CreditsClient Under Armour Agency Droga5 New York David Droga, creative chairman; Ted Royer, chief creative officer; Alexander Nowak, Felix Richter, creative directors; Sergio Alonso, copywriter; Sebastian Piacentini, art director; Max Friedman, Vignesh Seshadri, jr. art director; Kathryn Kvas, jr. copywriter; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Samuel Marx, associate broadcast producer; Chet Gulland, head of strategy; Harry Roman, group strategy director; Candice Chen, sr. brand strategist; Isaiah Brown, jr. strategist; Colleen Leddy, head of communications strategy; Hilary Heath, communications strategist. Production RESET Wally Pfister, director/DP; Dave Morrison, managing director; Jeff McDougall, exec producer; James Graves, producer. Editorial Stitch Andy McGraw, editor; Vanessa Yuille, assistant editor; Mila Davis, exec producer; Meagen Carroll, head of production. Postproduction/VFX The Mill New York Sean Costelloe, sr. exec producer/head of production; Nirad Bugs Russell, sr. producer; Rachel Greco, Kristy Chooi, production coordinators; Gavin Wellsman, VFX supervisor, joint head of 2D, 2D lead artist; Nathan Kane, VFX supervisor/2D lead artist; Wyatt Savarese, VFX supervisor/CG lead; Hitesh Patel, VFX supervisor/shoot supervisor; Ilia Mokhtareizadeh, Emily Bloom, Michael Smith, sr. compositors; Alex Dreiblatt, Heather Kennedy, Rob Meade, Chris Glue, Sung Eun Moon, Yoon-sun Ba, compositors; Corey Langenlotti, Eric Lane, Katie Schiffer, Edward Hick, Cole Clark, Adam Willis, Can Y. Sanaian, German Casado, Melanie Climent, Ivan Joy, Justin Diamond, Ehsan Parizi, Laurent Glaume, Ren Hsien-Hsu, CG artists; Fergus McCall, colorist. (Toolbox: Flame, Flare, Nuke, Massive, Maya, Houdini) Sound Design Q Department Music Philip Glass Einstein on the Beach-”Knee Play 1” Rearrangement Dunvagen Music Publishers. Audio Post Sonic Union David Papa, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More