This short takes us on the journey of a single photon of light from the sun, to a family home, with two possible scenarios: the first, a dead end. Wasted energy hitting the roof of the house with no end result. In the second scenario, the photons hit the solar panels on the roof of the home, providing all the power a family needs to go about their typical day. A voiceover explains the astonishing fact that enough sunlight hits the Earth every hour to power everything on it for an entire year, pointing out that all we need to do is take the step to harnessing that and turning it into power, to let the power in.
The campaign conceived by Droga5 for client NRG comprises the “Photon” film, which is running in cinema, TV and online. There are also digital activations and social posts on Twitter, Facebook and Instagram “Sunset Social” posts to @NRGHomeSolar, which further the conversation with nightly posts at the time the sun sets, telling NRG Home Solar followers how much solar energy was harnessed that day.
Johnny Green of Reset directed “Photon.”
CreditsClient NRG Agency Droga5, New York David Droga, creative chairman, Ted Royer, chief creative officer; Neil Heymann, executive creative director; Rick Dodds, Steve Howell, creative directors; German Rivera Hudders, Jordan Kramer, copywriters; J.J. Kraft, art director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast; Jesse Brihn, executive producer. Production Reset Johnny Green, director; Alwin Kuchler, DP; Dave Morrison, managing director; Jeff McDougall, exec producer; Jenn Ingalls, bidding producer; Amanda Clune, head of production; Heather Heller, line producer. Editorial Rock Paper Scissors Biff Butler, editor; Dan de Winter, editor (:30 lift); Alyssa Oh, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, Chris Noviello, producers. Postproduction The Mill Sean Costelloe, exec producer; Jeremy Moore, producer; Kyle Cody, lead compositor; Kshitij Khanna, Ilia Mokhtareizadeh, Ben Kwok, Dae Yoon Kang, Yoon-sun Bae, compositors; Ruben Vandebroek, Joji Tsuruga, lead CG; Justin Kurtz, Laurent Giaume, Jimmy Glass, Todd Akita, Sean Dooley, Ehsan Parizi, Yoon Chan Kim, Raymond Leung, Justin Diamond, CG artists; Cedric Menard, Marco Iozzi, matte painters. Music Wave Music Song: “Photon Journey” Robert Gulya, composer; Nick Payne, Sarah Giles, producers. Sound Wave Studios Ed Downham, sound designer/mixer; Amy Daniels, producer. Audio Post Sound Lounge Seth Phillips, Justin Kooy, engineers; Kate Albers, producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More