This tongue-in-cheek online ad shows a series of teachers talking about how they are so ably supported with the latest and greatest in resources, observing that their school has too many books, too many state-of-the-art computers, an abundance of art supplies, and so on. Their declarations only serve to underscore the reality that public schools are facing a pervasive budget crunch, often causing teachers to spend their own money to furnish basic educational tools and supplies for their students.
Titled “Teachers,” the piece is part of Hefty’s #SaidNoSchoolEver campaign from Havas Worldwide Chicago. The campaign promotes trash bag company Hefty’s involvement in Box Tops For Education, a school earnings loyalty program. By simply clicking Box Tops coupons from hundreds of participating products, families can earn cash for the schools to purchase books, field trips, playground equipment, etc. Thus far, U.S. schools have earned over $600 million from Box Tops, with $3.5 million donated by Hefty.
Jeff Bitsack of Caviar directed the two opening spots in the campaign, including “Teachers,” which break as back to school promotions kick into high gear.
