Charles Nordeen of the Eskimo studio directed this minute-and-a-half web film The Natural Bliss Cafe–Surprisingly Natural which shows us a store in NY with baristas and select customers wearing body paint. They have gone natural just as has Nestle’s Coffee-Mate Natural Bliss creamer.
Michael Elliot of Fluid edited the piece for agency 360i. Elliot worked closely with Nordeen and the 360i team to cut the hours of surveillance footage from over 10 hidden cameras into the docu-style piece with priceless reactions from unsuspecting patrons.
Credits
Client Nestlé/Coffee-Mate Natural Bliss Agency 360i Pierre Lipton, chief creative officer; Michael Nuzzo, group creative director; Tim Hancock, Michael Condrick, creative directors; Michael Dooley, John Ta, art directors; Dana Eisenberg, sr. art producer. Production Eskimo Charles Nordeen, director. Post Fluid NY Michael Elliot, editor; Evan Johnston, assistant editor; Valerie Iorio, producer; Laura Relovsky, exec producer; Chris David, Cliff Moller, Flame artists. Post Shawn King, colorist Audio Post Mister Bronx Cody Zapata, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
