A man is so engrossed in his $20 California Lottery Playbook containing six games of Scratchers that he is oblivious to what’s going around him. It’s a book he can’t put down as he walks through Venice Beach, Calif. Not even the excitement and action of the boardwalk can distract him for the game pages.
Nez Khammel directed via production house Furlined for agency David&Goliath, Los Angeles.
Client California Lottery Agency David&Goliath, L.A. David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative director; Greg Buri, creative director/copywriter; Basil Cowieson, creative director/art director; Kristen Knape, strategic planning director; Jessica Watts, strategic planner; Paul Albanese, director of broadcast production; Jessica Gardner, broadcast producer; Mike Geiger, chief digital officer; Robert Boucher, director of digital delivery & technology; Michael Karney, digital production & technology manager; Ardon Hall, sr. interactive developer; Keenan Howard, digital production coordinator. Production Furlined Nez Khammel, director; Andrij Parekh, DP; Robert Herman, managing director/exec producer; Sheila Eisenstein, head of production; Pete Vitale, line producer. Editorial Spinach Editorial Andy McGraw, editor (c/o Stitch Editorial); Jonathan Carpio, producer; Ronnie Shatto, assistant editor. Post Company 3 Bob Festa, colorist. Online & VFX Method Studios Noah Caddis, Flame artist; Robert Owens, exec producer; Stephanie Allis, producer. Music “Hey My Man” by The Babes. Audio Post Lime Studios Sam Casas, sound mixer/engineer
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
