Hamish Rothwell of Goodoil Films directed this :60 for Leo Burnett Melbourne which tells the story of a young film determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, going out on an excursion in their Honda CR-V Series II in quest of a pink horse. What he discovers is far more spectacular than he could have imagined–inspiring his young son to break his toy dinosaur t begin another expedition.
“The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child,” said Jason Williams, executive creative director of Leo Burnett Melbourne.