Hamish Rothwell of Goodoil Films directed this :60 for Leo Burnett Melbourne which tells the story of a young film determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, going out on an excursion in their Honda CR-V Series II in quest of a pink horse. What he discovers is far more spectacular than he could have imagined–inspiring his young son to break his toy dinosaur t begin another expedition.
“The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child,” said Jason Williams, executive creative director of Leo Burnett Melbourne.
Credits
Client Honda CR-V Agency Leo Burnett Melbourne Jason Williams, executive creative director; Joe Hill, Garret Fitzgerald, creatives; Cinnamon Darvall, sr. producer; Ilona Janashvili, director of integrated strategy. Production Goodoil Films Hamish Rothwell, director; Sam Long, exec producer; Crighton Bone, DP; Guy Treadgold, production designer. Post Method Studios Peter Sciberras, editor. VFX ALT VFX Colin Renshaw, VFX supervisor. Music Song: “Howlin’ For You” by The Black Keys Casting Catch Casting NZ/Mullinar’s Sydney
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
