This short, titled The Text, is the third film in Coca-Cola’s “Crossroads” campaign from agency Pereira & O’Dell. All three shorts were directed by Oscar-winning screenwriter (Milk) Dustin Lance Black.
The Text touches upon loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty.
“I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “The Text was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
The shorts are part of Coca-Cola’s True Friendship campaign from Latin America inspiring choices that activate unity, teamwork and happiness in young people by driving the message to choose to live #TrueFriendship.
CreditsClient Coca-Cola Latin America Agency Pereira & O’Dell PJ Pereira, chief creative officer; Jaime Robinson, executive creative director; Rob Lambrechts, Rafael Rizuto, creative directors; Luke Acret, sr. art director; Omid Amid, sr. copywriter; Moses Kelany, sr. designer; Ana Cortat, chief strategy officer; Sara Lezama, strategist; Jeff Ferro, VP production; Victoria Whitlow, sr. film producer; Collin Kriner, trailer, interactive editor; Aaron Rodriguez, sr. production designer. Production Bully Pictures Dustin Lance Black, director/writer; Carlos Veron, DP; Jason Forest, exec producer; Gunner Clancey, producer. Visual Effects Laundry! Editorial Umlaut Films, Alex Rodriguez editor. Music Theme Music: One Direction, “Clouds”; Amine Ramer, music supervisor; Grayson Sanders for Music Dealers, original score composer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More