This mini-documentary Sharks Rescored chronicles a Deutsch LA-created initiative for Volkswagen tying into Discovery Channel’s famed Shark Week. The doc. will be airing all this week on Discovery.
Music scores from major motion pictures have perennially portrayed sharks as menacing man-eaters lurking in the ocean. Aimed to change the perceptions of sharks, VW in collaboration with Deutsch LA is giving these misunderstood creatures a new music score through an innovative interactive web experience on SharksReScored.com.
More than 100 million sharks are killed a year by humans–which begs the question, if music can vilify sharks, can music also have the power to save them?
Volkswagen, in partnership with Discovery, teamed up Academy Award-nominated composer J. Ralph (Chasing Ice) and marine biologist Luke Tipple to rescore sharks. The new score was performed at Abbey Road Studios in London by a 151 piece orchestra, featuring Grammy Award-winning violinist Josh Bell.
Credits
Client Volkswagen of America, VW/Discovery Channel Shark Week Partnership Agency Deutsch LA Pete Favat, chief creative officer, North America; Vic Palumbo, director of integrated production; Erik Press, executive integrated producer; Winston Binch, chief digital officer, North America; Heath Pochucha, group creative director; Jerome Austria, digital executive creative director; Zaid Al-Asady, creative director; Daniel Barak, digital creative director; Shiran Teitelbaum, lead copywriter; Alice Blastorah, lead art director; Erin Burell, sr. digital designer; Neph Trejo, Charlie Brandwick, Rocio Alvarado, sr. art directors; Newton Cox, copywriter; Marijke van Niekerk, sr. copywriter; Dave Rocco, music director; Eryk Rich, associate music producer; Pam Scheideler, executive director of digital; Martin Legowiecki, creative technology director; Nick Ngai, executive integrated producer; Jenny Court, digital producer. Production/Creative Jen Pennybacker, VP branded entertainment; Mary Claire Baquet, Matt Katzive, VP Discovery Creative; Marley Bunce, VP head of production; Christina Bavetta, director; Mike Baireuther, Gina Scarpulla, supervising producers; Joe Moccia, sr. art director; Jim O’Donnell, line producer; Aaron Moore, Bartley Powers, editors; Tara Belkin, exec producer; Dione Li, producer; Jesse Rugless, associate producer; Daniel Oleksiuk, production manager; Leigh Solomon, digital creative director; Kate Pfetsch, supervising producer/editor; Joy Montefusco, Jason Robey, exec producers; Dan Carter, producer; Diego Molina, sr. visual designer; Jennifer Kaye, interactive visual designer. Music Josh Ralph, composer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
