In this campy humorous :30 conceived by Minneapolis-based agency Periscope for Trolli candies, we are introduced to an offbeat guy gleefully going about his day while strapped to a T-Rex dinosaur. He makes a supermarket run, goes to work, jogs in the park, and takes a romantic stroll on the beach–the latter alongside his girlfriend who is also attached to a dinosaur. He even pops a Trolli Sour Bite candy into her mouth.
Rodrigo Garcia Saiz of Central Film North directed “Dino Trip” with visual effects from Zoic Studios.
The Zoic team, led by Chris Korn, utilized a stop motion dinosaur to amplify the humor embedded in the awkward trek, starting in Z Brush to create an initial design and then crafting a stop motion armature based on those templates. Next, they pieced the armature together and built the sculpture on top of it, filled their mold with foam latex, and painted the final model. For animation, seasoned stop motion animator Kim Blanchette utilized stop motion animation software Dragonframe to create the desired aesthetic.
An early passion for stop motion animation spurred by King Kong combined with a background in makeup effects and prosthetics made Korn a fitting designer for this project. He notes, “It’s a really great change of pace to get out of the computer and physically create something with your hands and then animate it to come to life even further. Each step of the process was surprising and an enjoyable challenge.”
CreditsClient Trolli Visual Effects/Animation Zoic Studios, Culver City, Calif. Chris Jones, VFX executive creative director; Matt Thunell, VFX exec producer; Ian Unterreiner, VFX exec producer/head of production; Nick Vassil, VFX producer; Yurika Mori, VFX coordinator; Ryan McDougal, VFX supervisor; Nadar Husseini, VFX art director; Giovanni Bucci, Derrick Ligas, Aziz Dosmetov, Brian Scott, Jessica Amzoll, compositors; Chris Korn, dino puppet design & fabrication/dino stop motion animator; Kim Blanchette, dino stop motion animator; Toby Brockhurst, Wes Waldron, Rob Winfield, Flame artists. (Toolbox: After Effects, Maya, Flame, miniature dinosaur models) Agency Periscope, Minneapolis Rob Peichel, creative director; John Sullivan, copywriter; Justin Davis, Jen Neis, art directors; Kelly Farley, producer. Production Central Films North Rodrigo Garcia Saiz, director; Beto Casillas, DP; John Barreiro, exec producer/producer. Postproduction The Whitehouse Brian Gannon, editor; Frank Sigwarth, assistant editor; Caitlin Morris, post producer; Kristin Banstetter, executive post producer. Music Echo Boys Sara Davidson, producer; Tom Lecher, Alex Berglund, composers; Chris Bartle, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More