Feature filmmaker (Up in the Air, Juno) Jason Reitman directed this spot for the 2016 Honda Pilot Elite via production house Bob Industries for agency RPA. Titled “Even Better,” the :60 thrusts us into what starts as a boring, mundane road trip. However, inside the Pilot, momentum builds for a song which family members begin to sing until they have a collective festive chorus.
This shared family moment features the classic song, Weezer’s “Buddy Holly,” that connects with parents and kids alike. The first notes are immediately recognizable by Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.
Credits
Client Honda Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Ken Lin, creative director/art; Sarah May Bates, creative director/copy; Audrey Attal, Forrest Boleyn, sr. copywriters; Dalit Saad, art director; Dennis Haynes, jr. art director; Megan Leinfelder, jr. copywriter; Gary Paticoff, sr. VP, chief production officer; Isadora Chesler, VP, executive producer; Tracy Jones, Phung Vo, producers. Production Bob Industries Jason Reitman, director; TK Knowles, John O’Grady, Chuck Ryant, exec producers; Bart Lipton, unit production manager; Eric Steelberg, DP. Editorial Spotwelders Haines Hall, editor; Oli Hecks, assistant editor; Evan Cunningham, producer; Caroline Sanborn, exec producer. VFX/Finishing Shipping + Handling Casey Price, creative director/lead; Lauren Riedel Nishikawa, Flame artist; Lisa English, sr. post producer. Postproduction Company 3 Dave Hussey, colorist. Audio Post Lime Studios Loren Silber, Dave Wagg, mixers. Music Song: Weezer, “Buddy Holly”
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
