David Gelb, whose lauded work includes the documentary Jiro Dreams of Sushi, directed a series of films that mark a powerful new phase of Memorial Sloan Kettering Center’s “More Science. Less Fear” campaign out of agency Pereira & O’Dell New York. Produced by Nonfiction Unlimited, the three shorts each tell the compelling story of a different cancer patient–and how treatment at Memorial Sloan Kettering can save lives, and much more.
The four-minute film titled Suzanne introduces us to a woman diagnosed with an aggressive cervical cancer and how Memorial Sloan Kettering devised a strategy and treatment that saved Suzanne’s life and enabled her to realize her personal dreams, including the birth of her daughter. All three of the shorts end with the same tagline: “Science saves more than lives.”
CreditsClient Memorial Sloan Kettering Cancer Center Agency Pereira & O’Dell NY Dave Arnold, executive creative director; Tennille Teague, head of production; Tammy Lecker, broadcast producer; Alexei Beltrone, Jake Dubs, associate creative directors; Lauren Geisler, art director; Alex Parodi, jr. art director; Michelle Lamont, copywriter; Matt Herman, chief strategy officer; Mike Lewis, strategydirector; Anna Bedineishvili, sr. strategist. Production Nonfiction Unlimited David Gelb, director; Maryse Alberti, DP; Michael Degan, Loretta Jeneski, exec producers; Patrick Degan, head of production; Franny Freiberger, line producer. Editorial Union Editorial Sloan Klevin, editor; Caryn Maclean, exec producer; Susan Motamed, post producer. Music Asche & Spencer Audio Post Heard City
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More