Hiro Murai via production house Ninja directed this curious, charmingly absurd music video to promote the Gillette body hair razor out of Grey New York. The video is all about confidence–reflected in such antics as synchronized swimming by gents who are properly manscaped thanks to Gillette.
Titled “Shave Forth,” the music clip is set to an EDM track created expressly for the project by DJs From Mars and Dr. Lecktroluv.
Editor was Akiko Iwakawa of Cut+Run.
Client Gillette Agency Grey New York Tor Myhren, president and global chief creative officer; Andreas Dahlqvist, New York CCO; Jeff Stamp, Leo Savage, group creative directors; Asan Aslam, Noah Will, creative directors; James McPherson, sr. VP/associate director of film production; Jason Heller, producer; Megan Swan, assistant producer; Josh Rabinowitz, EVP/director of music; Zachary Pollakoff, VP/music producer. Production Ninja Hiro Murai, director; Danielle Hinde, owner/exec producer; Jason Colon, producer. Editorial Cut+Run Akiko Iwakawa, editor; Ellese Jobin, producer; Rana Martin, exec producer; Joe Simons, assistant editor. VFX The Mill Adam Isidore, exec producer; Katie Kolombatovich, producer; Fergus McCall, colorist; Michael Schaeffer, design; Gavin Wellsman, lead Flame; Jamin Clutcher, Ben Kwok, Flame assist. Music/Sound DJs From Mars, Dr. Lektroluv, Morgan Visconti and Gareth Williams, composers. Human, New York Audio Heard City Philip Loeb, mixer
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
