In honor of LGBT Pride Month, agency Venables Bell & Partners for client Google My Business introduces us to City Gym in Kansas City, Mo. Hailee Bland Walsh, the owner of City Gym, believes her gym “should be more than a place to work out. It should be a place to belong.” She uses Google My Business to share that her gym is a safe place where everyone is welcome.
Everyone includes a growing transgender community as we meet Jake, a City Gym regular who is transitioning from female to male. The gym is his place to get his new body in shape, and where he finds a community of support.
Eliot Rausch, who at the time was with Uber Content, directed this spot. (Rausch has since joined Stink USA.)
Credits
Client Google My Business Agency Venables Bell & Partners Paul Venables, chairman; Will McGinness, executive creative director; Lee Einhorn, creative director; Avery Oldfield, art director; Adam Wolinsky, copywriter; Craig Allen, director of integrated production; Amy Gatzert, producer. Production Uber Content Eliot Rausch, director; Chayse Irvin, DP; Preston Lee, exec producer; Micki Poklar, producer. Editorial Lumberyeard Kevin Bagley, editor. Sound Design 740 Sound Rommel Molina, sound designer. Music Songs for Film and TV Audio Post Lime VFX Lumberyard Zoe Zaitzeff, VFX producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
