To kick off its “Be More Here” campaign for client Dixie, Droga5 NY has turned out “Dark for Dinner,” a social movement that asks people to turn off their phones, cut out distractions and tune into the people at the table. The initiative encourages friends and families to return the focus to one another every Sunday, to “be more here,” then come back online and tell us what they learned using the hashtag, #DarkforDinner.
A :30 national TV spot features four real groups of families and friends who agreed to put their phones away for the night and get deep with each other over dinner. The results were amazing—laughs, tears, love confessions, revelations, serious debates about ridiculous subjects—all of which reminds us how valuable it is to truly connect with the people we love. Free from any distractions, the spot captured and celebrated the moments, quirks, and conversations that surfaced when everyone’s attention was where it belonged. An extended version of the national TV spot has gone live online.
Henry Mason of Chelsea Pictures directed the spot which was cut by Patrick Colman of Final Cut NY.
