To kick off its “Be More Here” campaign for client Dixie, Droga5 NY has turned out “Dark for Dinner,” a social movement that asks people to turn off their phones, cut out distractions and tune into the people at the table. The initiative encourages friends and families to return the focus to one another every Sunday, to “be more here,” then come back online and tell us what they learned using the hashtag, #DarkforDinner.
A :30 national TV spot features four real groups of families and friends who agreed to put their phones away for the night and get deep with each other over dinner. The results were amazing—laughs, tears, love confessions, revelations, serious debates about ridiculous subjects—all of which reminds us how valuable it is to truly connect with the people we love. Free from any distractions, the spot captured and celebrated the moments, quirks, and conversations that surfaced when everyone’s attention was where it belonged. An extended version of the national TV spot has gone live online.
Henry Mason of Chelsea Pictures directed the spot which was cut by Patrick Colman of Final Cut NY.
Credits
Client Georgia Pacific/Dixie Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Karen Land Short, Casey Rand, creative directors; Dan Brill, copywriter; Spencer Hansen, art director; Rich Greco, design director; Kathryn Brylinsky, designer; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Bill Berg, broadcast producer; Jonny Bauer, global chief strategy officer; Colm Murphy, group strategy director; Nick Maschmeyer, sr. strategist. Production Chelsea Pictures Henry Mason, director; Benn Martenson, DP; Allison Amon, partner/exec producer; Howard Woffinden, producer. Editorial Final Cut NY Patrick Colman, editor; Spencer Campbell, assistant editor; Lauren Bleiweiss, exec producer; VietAn Nguyen, head of production. Postproduction Significant Others Alek Rost, producer; Dirk Greene, Flame artist. Audio Significant Others T. Terressa Tate, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
