Ad/communications shop Message/LA–headed by Steve Caplan–has teamed with GO Film director Charles Jensen on a short film, Hotspotting, which shows how Big Data can help to reduce the cost of healthcare, be more responsive to community needs and most importantly facilitate a human connection between healthcare providers and patients.
Client is Better Health East Bay which is looking to bring the Big Data initative to the Northern California Bay Area.
Client Better Health East Bay Agency Message., Los Angeles Steve Caplan, founder/principal strategist; Scott Hidinger, executive creative director. Production GO Film Charles Jensen, director/editor; Aesli Grandi, producer; Christian Evans, cinematographer. Sound Design Lihi Orbach.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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