In this “Escape the Everyday” campaign for Harlequin Romance Novels out of BBDO Toronto, women eagerly indulge their literary fantasies, unbeknownst to their oblivious husbands. Pete Henderson of production company Someplace Nice directed the spots, including “Hero Cowboy” in which a housewife enjoys a romantic interlude with her cowboy lover atop the washing machine in the laundry room of her suburban home.
Her husband then walks in and pulls some shorts out of the dryer, at which point we see that she is merely reading a Harlequin novel. As soon as her hubby leaves the room, she’s back in the amorous embrace of her cowboy companion.
Credits
Client Harlequin Agency BBDO Toronto Carlos Moreno, Peter Ignazi, executive creative directors; Linda Carte, associate creative director/art director; Shiran Teitelbaum, Dylan Verway, copywriters; Linda Carte, Alice Blastorah, Manali Kulkarni, art directors; Aimee DeParolis, producer. Production Someplace Nice Pete Henderson, director; Chilo Fletcher, Estelle Weir, exec producers; Jonny Cliff, DP. Editorial Ricochet Matt Dell, editor. Music/Sound Ricochet Post Alter Ego Eric Whipp, colorist. Casting Jigsaw Casting Shasta Lutz.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
