What has been a family business–consisting of a son and his parents–is ready to take things to the next level, thanks to the streamlined eCommerce resources and services provided by FedEx. Since their venture is becoming a bona fide business, it’s time to act more like a professional business, says the son who institutes some new policies at the company which is based at his parents’ home.
He tells them that personal effects should no longer be on display so all the family pictures have to be taken off the wall. He then hands cups to his mom and dad for mandatory drug testing. And finally he says that employees can no longer date. His mom points out that she and her man are married. The son responds that this poses “a problem.”
Tom Kuntz of MJZ directed “Family Business” and other spots in this FedEx campaign for BBDO New York.
CreditsClient FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Justin Bilicki, associate creative director/art director; Matt Herr, associate creative director/copywriter; Amy Wertheimer, group executive producer; Tricia Lentini, executive producer; Sangeet Pillai, group planning director. Production MJZ Tom Kuntz, director; Scott Howard, exec producer; Emily Skinner, line producer; Jo Williams, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, exec producer. VFX Schmigital Audio Heard City Philip Loeb, mixer. Casting Francene Selkirk.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More