A man takes his dog for a walk. He is in a defensive, borderline hostile mood until he encounters another guy walking his dog. While they have racial and generational differences–and on the surface seemingly very little in common–the men bond thanks to their dogs.
Directed by Lance Acord of Park Pictures, “The Walk” is part of Pedigree dog food’s ongoing global marketing campaign called “Feed the Good. The campaign is based on the simple insight that dogs bring out the good in people and Pedigree brings out the good in dogs.
BBDO New York served as agency on “The Walk.”
This 45-second spot will run primarily on YouTube in addition to Pedigree’s social channels into June.
Credits
Client Mars/Pedigree Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, Andy Blood, creative directors; Banks Noel, associate creative director; Scott Kelly, art director; Ben Polkinghorne, copywriter; David Rolfe, director of integrated production; Sofia Doktori, sr. content producer; Rani Vaz, head of music production; Crystal Rix, group planning director; Kirsten Flanik, managing director. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Anne Bobroff, head of production; Caroline Kousidonis, exec producer/producer. Editorial Whitehouse Post Russell Icke, editor; James Donahue, assistant editor; Lauren Hertzberg, exec producer; Alejandra Alarcon, producer. Postproduction CarbonVFX Ben Gibbs, colorist; Matt Reilly, lead Flame; Joe Scaglione, Flame assistant; Frank Devlin, exec producer; Bree Bracket, producer. Music Barking Owl. Audio Post Sound Lounge Tom Jucarone, mixer/sound designer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
