A fashion fanatic couple brings their doggie to the groomer. Their coddled Shih Tzu reflects who they are. These obsessed pet parents believe their canine is style simpatico with them. They see the sidewalk as their dog’s own runaway. They insist that the groomer’s inspired cut last time had other jealous pups doing a “doggy double-take” when they got a look-see at his great cut and sense of style during a visit to the park.
In a Petsmart :30 titled “Avant Guardians” and this short film called “Nooks and Crannies,” director Christopher Guest of production house GO captures this over-the-top couple who are akin to the quirky pet parents he introduced us to in his feature Best in Show. Agency is GSD&M, Austin, Texas.
CreditsClient PetSmart Agency GSD&M Scott Brewer, group creative director/art director; Ryan Carroll, group creative director/writer; Ross Aboud, associate creative director/art director; Kevin Dunleavy, associate creative director/writer; Morgan McDonald, art director; Scott Chalkley, writer; Abigail Hinojosa, producer; Adriane Weist, associate agency producer. Production GO Christopher Guest, director; Gary Rose, managing director; Adam Bloom, Catherine Finkenstaedt, exec producers; Mark Hyatt, line producer; Kristian Kachikis, DP. Editorial Mackenzie Cutler Gavin Cutler, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More