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    A Fantastical Look at “DSL-ARM” For Olympus

    By SHOOTUpdated:No Comments1217 Views

    While DSLR cameras take great photos and videos, what about the dangers of DSL-ARM, the serious condition in which the heavy weight of DSLR cameras cause users’ arms to grow significantly longer than the other? That’s the hilarious tongue-in-cheek premise behind a disruptive new online ad campaign from Boston-based ad agency The Fantastical for Olympus’ new OM-D E-M5 Mark II DSLR camera.

    Created by Boston agency Fantastical, the campaign–which includes this mockumentary spot as well as a mini tongue-in-cheek online documentary–promotes the new Olympus as a light-weight camera alternative.

    The team of Moorhead & Benson directed via production house brother.

    Credits

    Client Olympus Agency The Fantastical, Boston Michael Ancevic, Steve Mietelski, creative directors/managing partners; Susan Poor, executive producer. Production Brother, Los Angeles Moorhead & Benson, directors; Aaron Moorhead, VFX; Rich Carter, exec producer. Editorial Untold Stories, Los Angeles Pedram Torbati, editor. Postproduction Edit Bar, Boston Charlie Coffou, online editor; Brian Barrow, colorist. Audio Post Soundtrack, Boston Howard Carle, engineer.

    ScreenWork Categories:Commercial
    Video Tags:FantasticalMoorhead & Benson

    Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB

    Wednesday, November 13, 2024

    Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.

    The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.

    Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.

    Framestore served as VFX/post studio.

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