Babies and doggies compete in “A Battle for Ultimate Cuteness” in the new web campaign for Big Lots out of O’Keefe Reinhard & Paul (OKRP). The campaign features six short videos that show sweetly cooing infants and adorable canines battling it out for cute bragging rights in competitions of debate, telemarketing, music composition, geography, chess and data entry. While both teams prove utterly useless at the competitions at hand, the high level of cuteness in their feats is irrefutable.
In the debate-themed video–titled “Is This Thing On?”–we see what a baby and a pooch can do with a microphone and a podium in front of them.
Charles Jensen of GO directed the campaign videos.
Credits
Client Big Lots Agency O’Keefe Reinhard & Paul (OKRP) Tom O’Keefe, CEO; Scott Mitchell, executive producer; Jen Bills, creative director; Britt Whitaker, designer/art director. Production GO Charles Jensen, director; Gary Rose, managing director; Catherine Finkenstaedt, Adam Bloom, exec producers; Greg Jones, line producer; Desiree Laufasa, production supervisor. Editorial Whiskey & Bananas Mark Jepsen, editor; Scott Mitchell, editorial exec producer.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
